SEO Research
Search Engines Research
SEO Fundamentals
Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels.
Why is SEO important?
Most web traffic comes from Google’s organic results.
In other words: organic search accounts for more traffic than all other sources of traffic combined.
If you read our guide to how search engines work, you’ll know that Google and other search engines choose which pages to rank based on hundreds of signals.
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Keyword Research for SEO
Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try.
That’s why we wrote this beginner’s guide. It teaches you a proven keyword research framework that you can easily adapt to your website and goals. We used the same framework to grow our blog traffic from 15,000 to over 700,000 monthly search visits in just a few years.
We also tried hard to keep everything as jargon-free as possible without holding back on detail and linked to some extra resources at the end of each section for if you find yourself wanting to learn more.
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