Website Content SEO

How Do Search Engines Work and Why Should You Care?

SEO Basics

Search Engines Basics

Keyword Research Basics

Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics.

What is keyword research?

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.

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On-Page SEO Basics

What is on-page SEO?

On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.

Why is on-page SEO important?

Google looks at your page’s content to determine whether it’s a relevant result for the search query. Part of this process involves looking for keywords.

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