SEO Research
Search Engines Research
SEO Fundamentals
Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels.
Why is SEO important?
Most web traffic comes from Google’s organic results.
In other words: organic search accounts for more traffic than all other sources of traffic combined.
If you read our guide to how search engines work, you’ll know that Google and other search engines choose which pages to rank based on hundreds of signals.
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Keyword Research for SEO
Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try.
That’s why we wrote this beginner’s guide. It teaches you a proven keyword research framework that you can easily adapt to your website and goals. We used the same framework to grow our blog traffic from 15,000 to over 700,000 monthly search visits in just a few years.
We also tried hard to keep everything as jargon-free as possible without holding back on detail and linked to some extra resources at the end of each section for if you find yourself wanting to learn more.
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If you have any query or tips from our latest blogs you can feel free to Contact Us at any time.
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How Do Search Engines Work
Search Engine Basics
Before we get into the technical stuff, let’s first make sure we understand what search engines actually are, why they exist, and why any of this even matters. Search engines are tools that find and rank web content matching
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Search Engines Build
Most well-known search engines like Google and Bing have trillions of pages in their search indexes. So before we talk about ranking algorithms, let’s drill deeper into the mechanisms used to build and maintain a web index.
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Search Engines Rank Pages
Discovering, crawling, and indexing content is merely the first part of the puzzle. Search engines also need a way to rank matching results when a user performs a search. This is the job of search engine algorithms.
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Personalize Search Results
Search engines understand that different results appeal to different people. That’s why they tailor their results for each user. If you’ve ever searched for the same thing on multiple devices or browsers, you’ve probably
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Search Engines Basics
Keyword Research Basics
Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics.
What is keyword research?
Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.
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On-Page SEO Basics
What is on-page SEO?
On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.
Why is on-page SEO important?
Google looks at your page’s content to determine whether it’s a relevant result for the search query. Part of this process involves looking for keywords.
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