SEO Basics
On-Page SEO Basics
What is on-page SEO?
On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.
Why is on-page SEO important?
Google looks at your page’s content to determine whether it’s a relevant result for the search query. Part of this process involves looking for keywords.
But there’s more to on-page SEO than including keywords in your content—a lot more.
Google is ultimately looking for the most relevant search result for a query, so their algorithms also look for other relevant content on the page. If your page is about dogs and you don’t mention different breeds, Google knows there are probably more relevant results out there.
Before you even think about making ‘technical’ optimizations like placing keywords here or there, you need to create content that Google wants to rank. For that, you need a main target keyword in mind. Read our keyword research guide if that’s not the case.
Otherwise, here are the four things you need to master:
- Be Relevant
- Be Thorough
- Be Unique
- Be Clear